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Apple is preparing to enter the foldable smartphone market with the iPhone Duo, its first device of this type. The company plans to make the iPhone Duo available through its official retail stores and online channels starting in October 2026.
Pricing and Availability
The iPhone Duo will launch in both the United States and India. In the US, the base model will be priced at $1999. Indian consumers can expect to pay Rs 2,99,900 for the base variant. The launch date in both regions is set for October 2026, coinciding with the festive season in India.
Sales Projections
According to a report by Counterpoint Research, Apple anticipates selling approximately 6 million units of the iPhone Duo in its first year. This figure is considered strong, particularly given the device’s position as Apple’s first foray into the foldable category.
Positioning and Features
The iPhone Duo is positioned as both a technology product and a lifestyle item. While its price point is high, Apple believes the device’s innovative features and software optimisation will appeal to tech enthusiasts. The iPhone Duo shares a similar aspect ratio to foldable devices from competitors like Samsung and Huawei, but early reviews on YouTube suggest Apple has excelled in the software experience. A notable innovation is the inclusion of an under-display camera sensor within the inner display.
iPhone 18 Pro Performance
The strong performance of the iPhone 18 Pro is also contributing to Apple’s overall momentum. Despite being more expensive than the iPhone 17 Pro, sales of the iPhone 18 Pro have increased by 12%. Apple’s decision not to release a base iPhone 18 model this year is believed to have boosted demand for the Pro version.
